On Blast
To boost Variety’s appeal to Gen Z, we spiced things up with an app that lets you share your most controversial opinions. Sure, you might get cancelled, but at least you’ll have zero regrets.
You’ve got opinions. You’re burning to share them.
The Earth is flat? Maybe.
The government is controlled by birds? Probably.
“The Godfather” is overrated? 100%.
You’re restless, knowing you see truths others miss.
If only they could glimpse the world through your eyes.
If only they felt the ground where you stand.
No more silence. No more filters.
It’s time to spill the tea. Stir the pot.
Tread the line between candid and cancelled.
Dare to dance on the edge.
Flirt with the forbidden.
Welcome the chaos. Revel in the uproar.
Status quo? Snooze.
Every topic is fair game.
Shatter those boundaries. Become the voice of your era.
Speak now. Reflect later.
Serve your take, and let them feast on it.
And if they put you #OnBlast? Even better.
Because it means they’re finally paying attention.
Whether you believe lactose intolerance is just a myth or are convinced aliens exist, choose a profile pic that represents you.
Next, select the hot takes and interests you vibe with.
Now let’s dig in and get your hands dirty. Drop your first take and select its relevant category.
Drawing a blank? No worries. We’ve got some examples to get those creative juices flowing.
Your hot take is dropped. Now watch it climb the ranks. Its rise is fueled by the buzz it generates – through reactions, shares, and comments.
Bothered by someone else’s take? Duke it out in a live audio chatroom, where others can lurk and share real-time reactions.
Every debate is timed, but they can go on for as many rounds as you need.
Listeners will actively cast their votes to determine the winner of each round.
And we’ll continue to stir the pot.
After the app’s stacked enough data, we’re dropping billboards in the trendiest neighborhoods to hype up Variety’s hot takes central and put some of you… #OnBlast.
CW: Paige Shin
AD: Aleah Jones, Harper Herman & Julius Berger