Kraft Moosic Festival
🏆 AAF District Two ADDY 2024 — Silver
🏆 Graphis New Talent 2024 — Silver
Cows produce better milk when listening to music at less than 100 BPM. So we’re serenading the source of America’s favorite comfort food to make Kraft Mac & Cheese the yummiest yet.
We’re launching a moosic festival for cows, and cows only.
To get the word out, the lineup will be printed onto the back of Kraft Mac & Cheese boxes.
(How long did I stare at my screen to come up with moosical names, you ask? For far, far too long…)
Each Kraft Mac & Cheese box will come with a wristband that links to a livestream of the festival.
It’s the only way humans can tune in.
the festival
Artists will perform acoustic versions of their songs at the ideal 100 BPM for the cows, and humans can watch the livestream all weekend long.
Cow Tracks
Songs from the festival will be released on all streaming platforms, which audiences can presave.
nonstop moosic
After the festival, fans can continue to queue songs for the cows, providing them with moosical comfort 24/7. Even better, Kraft Mac & Cheese fans can watch the cows enjoy their moosic selections live.
The result? Happier cows. Better milk.
Delicious Kraft Mac & Cheese.
CW: Paige Shin & Philip Acierno
AD: Aleah Jones & Harper Herman