For My Haters XOXO
Women deeply internalize negative feedback whether it’s valid or not. And no one knows hate better than Ice Spice.
The solution? Partnering with Girlfriend Collective to repurpose negativity into a force for our empowerment.
Girlfriend Collective and Ice Spice will launch an activewear collection that HITS BACK AT THE NEGATIVITY, including a jacket glove designed for the middle finger, just as an added salute to your haters.
phase one: acknowledge the hate
Ice Spice will drop a new music video single crafted straight from the fill-in-the-blank submissions, while slaying outfits from the line. Want to steal her style? Scan the QR code on each outfit to get the deets.
To further promote the line, we're setting up Hater Turntables in major city hotspots.
Just type in that unsolicited “advice” or criticism you've gotten, and let Ice Spice’s voice AI remix it into a fire rap track.
Once remixed, choose your favorite lyric and place it on your brand new Girlfriend Collective t-shirt.
Picture this: Spice literally bursting from a QR code matrix, symbolizing the barriers that try to hold us girls back. We’re placing these in areas with major foot traffic, so women anywhere and everywhere can be inspired.
Scan the code, and you’ll immediately get the link to her fit.
Our SPICE CREAM TRUCKS are rolling up to where you queens hang out the most.
An even sweeter surprise: You’ll find popsicle sticks engraved with messages to own your inner baddie.
phase two: reclaim the hate
Ice Spice will read #formyhater tweets in a video, rocking a new look from her collection for every tweet. The video will play on digital billboards in subway stations, so all the boss queens on their grind can catch a glimpse.
And why not go for the symbol of modern day misogyny itself? Ice Spice will hold a free concert near the Supreme Court, dressed in pieces from her collection.
CW: Paige Shin
AD: Julius Berger, Brianna Fick & Gislaine Garcia